11-14 SEPTEMBER 2025, TÜYAP FAIR AND CONGRESS CENTER, ISTANBUL

ZuchXTalks Program
HALL 11-A

Day 1 / 19 SEPTEMBER THURSDAY

19 SEPTEMBER 2024

E-Commerce and Digital Transformation

13:00 - 13:20 Digital Marketing Strategies for Glassware
Sinan Eryiğit - E-Commerce and E-Export Consultant - Upista Agency
13:20 - 14:10 Overview of E-Commerce in Türkiye
Mustafa Onur Ürün - Assistant Trade Specialist - Republic of Türkiye Ministry of Trade, E-Commerce Department
14:10 - 14:40 How to Do Wholesale B2B E-Commerce
Kerim Atayolu - Founder - Yenitoptancı
14:50 - 15:40 Panel: Omnichannel Retailing
Talha Akçay (Moderator) - Chairman & CEO - Hobium
Sevde Yıldırım Gezer - Marketing Director - Evidea
Umut Soykan - Digitalization and Business Development Director - Kütahya Porselen
15:50 - 16:10 E-Commerce and E-Export Logistics
Ramazan Altınay - Head of International Affairs, Business Development and Strategy - Aras Kargo

Day 2 / 20 SEPTEMBER FRIDAY

20 SEPTEMBER 2024

Trend Seminars

13:00 - 14:45 WGSN Event - Summer Season 2025 Trends
Seden Ünlü - Account Manager - WGSN Turkey
20 SEPTEMBER 2024

Glassware with Artificial Intelligence and Innovative Technologies

14:50 - 15:10 AI Applications in E-Commerce
Mustafa Erol Çakan - Founder, Artificial Intelligence Consultant - Fimarka
15:10 - 15:30 Sales Management with AI
Bilgi Özünal Yuva - Strategic Artificial Intelligence Consultant - Webtures
15:30 - 16:20 Panel: Artificial Intelligence and the Future of Sales
Prof. Dr. İbrahim Kırcova (Moderator) - Professor at Faculty of Economics and Administrative Sciences - Yıldız Technical University
Mehmet Metin Okur - Board Member - Maas Global

Day 3 / 21 SEPTEMBER SATURDAY

21 SEPTEMBER 2024

E-Export and Expansion to Global Markets

13:00 - 13:50 E-Export Government Incentives
Kaan Sevinir - Assistant Trade Specialist - Republic of Türkiye Ministry of Trade, E-Export Department
14:00 - 14:50 Panel: Success in Marketplaces
Gamze Berçinli (Moderator) - Founder, E-Commerce Management Consultant - Gbeess
Nazlı Arıburnu Yığılı - Home, Living and Kitchen Categories Group Manager - n11
Batuhan Günay - Senior Business Development and Strategy Manager - PttAVM
Feyza Kurt Kandemir - Home and Living Category Director - Hepsiburada
15:00 - 15:20 E-Export with Trendyol
Özkan Çokaygil - Türkiye Sales and Business Development Director - Trendyol
15:20- 15.40 How to Succeed in E-Export on Amazon
Yaman Alpata - Founder, CEO - MegaMerchant
15.40 - 16:40 Panel: Designing Eating: Food as an Experience
Prof. Dr. Şebnem Timur (Moderator) - Faculty Member of the Department of Industrial Design - Özyeğin University
Doç. Dr. Özge Samancı - Head of Gastronomy Department, Ottoman and Turkish Food History Expert - Özyeğin University
Sibel Kutlusoy - Industrial Designer, Food Designer
16.40 - 17:00 Panel: Serve for Social Interaction: An Ethnographic Research Journey in the Design Project of Service Unit for Social Interaction
Faculty Member of the Department of Industrial Design(Moderator) - Özyeğin University
Instr. Tuğba Tok - Özyeğin University, Department of Industrial Design
Res. Asst. Pelin Günay - Özyeğin University, Department of Industrial Design
Selin Albayrak - Senior Student - Özyeğin University, Department of Industrial Design