As Turkey’s largest and most established professional housewares show, stand sales are benefitting from the return of a positive mood to the domestic market and from the fair’s reputation for attracting major buyers from emerging export markets in the Balkans, Middle East and North Africa.
Exhibitor bookings include market leading suppliers such as Koleksiyon, Arda Cam, Canba, Kütahya Porselen, Güral Porselen, Tulu Porselen, Hascevher, Korkmaz, Cem Bialetti, Görgel, Akyıldız, Lux Plastik, Titiz Plastik, Çetin Plastik, Dünya Plastik, Sönmez Plastik, Murat Plastik, Irak Plastik, İtimat, Asel who will be looking to display and promote their latest ranges of tableware, kitchenware, glassware, porcelain, ceramics, household electrical and home textiles. Having already sold 70% of its exhibition space 4 months prior to the show opening, Zuchex is looking very promising for the industry.
Orders Valued at Many Millions of US$ were Placed During Zuchex
When last held in 2018, Zuchex hosted 472 exhibitors and 29,783 visitors who travelled from 104 countries to attend the fair. In contrast to many other events held in Turkey in 2018, Zuchex saw an impressive 32% increase in international buyers which was a clear indication of the resilience of the local and regional housewares market as big spending buyers from the Middle East, North Africa and Europe, looked to purchase and import the most innovative and ‘on-trend’ products for their retail, wholesale and hospitality businesses. Feedback from exhibitors confirmed that orders valued at many millions of US$ were placed during the four day fair.
Zekeriya Aytemur Managing Director of Tarsus Turkey commented, “Despite the excellent results achieved at last year’s show, we are ad-ding new initiatives to Zuchex 2019 to ensure even greater return on investments for both exhibitors and visitors. We are very excited to be offering the overseas hosted buyer programme which is designed specifically for exhibitors and visitors to pre-arrange one-to-one meetings so making the most effective use of their time at Zuchex 2019.”Mr Aytemur went on to say that this programme has been successfully trialled at Ideal Homex in 2019 and at many other Tarsus Group exhibitions around the world and is an excellent tool for international and major local buyers to ensure their visit is productive in sourcing for new products from both existing and new suppliers.
Commenting on the record level of sales, Ebru Causey Event Director for the Tarsus Turkey Housewares portfolio said, “The Turkish housewares industry recognizes and supports the role of Zuchex as the most important direct sales and marketing channel for the domestic and regional markets. With consumer spending growing the prospects of securing large scale orders during the fair looks very positive indeed.” Ms Causey went on to say that such a comprehensive display of the latest housewares products will provide buyers with an unrivalled view of sector trends and sourcing opportunities.
Zuchex 2019 will take place from 12-15 September 2019 at Tuyap Fair and Exhibition Center Istanbul.