Zuchex 2019 Closes its doors on its 30th Anniversary edition with a 10% increase in visitor numbers, 16% from overseas
The market leading Turkish trade fair for home and kitchenwares, Zuchex Istanbul, has closed its doors after four excellent days of trading.
Celebrating its 30th edition by ending on a high note with a significant rise in both local and overseas visitor numbers. 32,734 trade buyers from 108 countries came to Zuchex 2019 to order the latest products from market leading brands and manufacturers, network with the industry and gain merchandising and trend inspiration.
Occupying an exhibition space of 100,000 square metres, 425 exhibitors from Turkey and 149 from overseas; representing a 28 per cent increase on the previous year, revealed the latest 2020 trends and new product innovations.The show was visited by 32,734 buyers from 108 countries, resulting in a very upbeat atmosphere throughout the show. 16 percent of all buyers came from outside Turkey making Zuchex 2019 the most international show yet. Many exhibitors reported reaching their targets for the trade fair by the third day of the show, making more new contacts than ever before. This was also reflected in the number of new visitors to the show, which was over 9 percent.
The structural innovations at Zuchex 2019 met with positive acceptance among exhibitors and buyers alike, bringing new groups of visitors to the stands in each of the halls.
“The comprehensive re-edit undertaken at this years show has really paid off for both visitors and exhibitors, refreshing the show and making it easier for buyers to source new products. The plastics industry has reported very impressive sales, having moved from halls 5 and 6 into a larger space in halls 12 and 14 to allow for further growth. The number of overseas buyers attending this year has also exceeded our expectations and we aim to increase these figures even further at the 2020 edition. I am extremely proud of all the team has achieved and of how they have supported the continued growth of the Turkish Housewares industry.” commented Zekeriya Aytemur Managing Director of Tarsus Turkey, organisers of Zuchex.
A similarly positive conclusion was reached by Mesut Öksüz head of Zucder, the Turkish Housewares Association “For retailers from Turkey and the surrounding regions – regardless of size – Zuchex is unrivalled in terms of innovations and internationalism.”
Goldmaster Chairman Sinan Bora commented that Zuchex delivered more buyers from The Middle East, The Balkans and Asia than any other show they attend globally, and they considered it a great success.
Keramika General Manager Emin Yuce noted that the show was well on its way to becoming the second most important Housewares Fair in the world. Thanking the team for putting on such a professional and successful event, he commented specifically on the quality and internationalism of the buyers this year.
The top ten visitor nations after Turkey were Iran, Egypt, Iraq, Saudi Arabia, The Lebanon, Palestine, Libya, Russia, Jordan and Greece. Satisfaction ratings among visitors remained at a high and robust level of 96 per cent. Outstanding increases in visitors were recorded from the entire world this year. 5,119 overseas buyers in total attended the fair representing an overall increase of 24 percent.
In Hall 14, Zuchex unveiled two new features “Coffee or Tea?” and “The Kitchen Theatre.” where buyers could experience products being used first hand.
Rüzgar Sünbül acted as the host celebrity chef for the cooking theatre, where tasting sessions, workshops and a number of sponsored chef’s table events were held with top brands Neva, Bambum, Berghoff, Keramika, Korkmaz and Ar Yildiz, and the theatre sponsor Oztiryakiler.
Kütahya Porselen were sponsors of the busy “Tea or Coffee?” area where buyers had the chance to relax and taste delicious hot beverages while viewing the latest equipment.
Exhibitors at Zuchex; which is expected to generate revenue a business volume of $1.5 billion for the housewares industry, agreed that visitor quality and numbers were unmatched. Unanimously declaring the fair a commercial success.
GOLDMASTER – Sinan BORA – Chairman
Zuchex was very a very successful fair and really exceeded our expectations. This year we benefited more from the show in comparison to the fairs that we exhibit at overseas, in terms of both buyers and orders. Having so many buyers come to a show in Turkey made us very happy. We saw that the local market and buyers are hopeful for the future, looking for new deals. In terms of overseas buyers we had nearly three times more orders compared to the overseas (IFA) fair we recently participated in. Seeing a lot more buyers from the Middle East, the Balkans & Asia coming to Turkey to attend Zuchex than at other fairs, proves that neighbouring countries recognise us as a key manufacturing centre which is exciting. Zuchex truly has the potential to be the number one meeting point for the industry.
For our company, and I speak for our friends in the industry as I have spoken with them, Zuchex was really successful and we hope to deliver all our orders in time!
Keramika – Emin YÜCE – General Manager
This year Zuchex was really full of action. For the last three days, we were very busy with clients and we are thankful to the Tarsus Turkey Team for their efforts. As manufacturers we need export opportunities and buyers from around the world. We are very happy with our participation at Zuchex as this year many buyers from different parts of the world visited the fair. We have been participating at Zuchex since 2007 and this was the best Zuchex. It’s on its way to becoming the second most important housewares Fair globally, second only to Frankfurt (Ambiente).
Güral Porselen – Serap GEDİKAĞAOĞLU – Local Sales Field Leader
Zuchex created an exciting environment with lots of manufacturers exhibiting, and it attracted many buyers. Manufacturers have the chance to display their latest product innovations. We also have the chance to showcase our new collections to our business partners and received excellent feedback. Zuchex 2019 is a pleasant, beautiful and lucrative fair for us in terms of sales. Each of our newly designed collections have received unbelievable interest from buyers.
Kütahya Porselen – Celal Kaya KINALI – Deputy General Manager
We exhibit at Zuchex every year. All the housewares manufacturers in Turkey participate at Zuchex as it is the most important fair for housewares industry. There are lots of overseas visitors and the first three days were really busy as buyers from Europe, the Middle East and the Americas showed great interest in our stand. In addition to overseas buyers, we met with our existing clients as well as new ones.
Bambum - Selman YAR – General Manager
Zuchex is the most important fair for us annually as it helps us reach many buyers from the Middle East and Europe. This year, there are even more exhibitors and buyers looking for new deals, new collections and products. Especially this year the international buyer numbers are really high and the fair really met our expectations.